GSK Impfakademie Case Study

News Publishing
100K website visitors monthly
November 2020 - Now

Project Description

In partnership with GSK's Impfakademie, Havedevs contributed to upgrading the website's structure and functionality to better serve healthcare professionals. Our objective was to enhance the site's organization, ensuring that users could easily navigate and access the information available.

To achieve this, we categorized the content into distinct sections, including articles, webinars, handouts, podcasts, events etc. Additionally, we added content from external resources and implemented several levels of access for different types of health workers.

Our main goal was to elevate Impfakademie's digital platform as a trusted resource hub for healthcare professionals, providing valuable insights and support. As a result, we were able to improve the site's usability and overall user experience, fostering a more seamless and informative environment for all visitors.

About Client

GSK, a global leader in the world of medicine and Healthcare, employs over 70,000 individuals dedicated to improving lives. Recognized for its impactful initiatives, GSK has established in Germany.

Impfakademie is a central hub where Healthcare professionals gather to explore vaccination topics. Offering up-to-date news, research, and Healthcare advice, Impfakademie is a trusted resource. Behind this effort is GSK, working thoroughly with partners to ensure Impfakademie remains reliable.

Through Impfakademie, GSK goes beyond commercial interests, prioritizing a genuine commitment to enhancing public health. They aim to empower Healthcare professionals to deliver optimal care, ensuring the well-being of their patients—a mission of profound importance.


Limited Access to AEM Backend

Havedevs faced challenges due to restricted access to certain Adobe Experience Manager (AEM) backend functionalities. This limitation troubled the seamless implementation of technical changes and integration of new features. Our team had to seek alternative strategies and workarounds to overcome this constraint while ensuring the smooth operation of the Impfakademie platform.

User-Centric Design and Regulatory Compliance

Balancing the diverse needs of different user groups, including doctors, nurses, and pharmacists, while following strict regulatory requirements in the Healthcare sector posed significant challenges. We did a lot of research and testing to make sure that the changes we made to the platform worked well for all of the user groups, and followed all the rules and guidelines.

Timeline Constraints

Tight timelines and resource constraints added pressure to the project, necessitating careful prioritization of tasks and effective allocation of resources. Despite these challenges, Havedevs demonstrated creativity and teamwork, ultimately delivering a successful outcome for the Impfakademie project.


We used Adobe Experience Manager (AEM) to manage the content on the website. This made it easy to create, organize, and share content with users.

We also used HTML5, CSS3, and JavaScript to make the website look good and work well on different devices. By using these tools, we made sure the website was easy to use and looked great.

We also added special features to make the website more interactive and engaging for users. These tools allowed us to craft a user interface that not only looked stunning but also adapted seamlessly to different devices and screen sizes.

About AEM

Adobe Experience Manager (AEM) is a powerful content management system (CMS) that allows businesses to create, manage, and deliver digital content across various channels, such as websites, mobile apps, and forms. It provides a user-friendly interface for content authors and marketers to create and publish content without needing technical expertise.

AEM offers features for personalization, asset management, workflow automation, and analytics, making it a comprehensive solution for managing digital experiences. With its flexibility and scalability, AEM enables organizations to deliver engaging and personalized experiences to their audiences, driving customer engagement and loyalty.


Elevated User Experience

The updated Impfakademie website brought a dramatic improvement in user satisfaction, thanks to its user-friendly navigation, improved accessibility, and enriched content offerings. Doctors, nurses, and pharmacists alike expressed satisfaction at the platform's intuitive design, which made finding relevant information in seconds.

Surge in Website Engagement

Following the implementation of new features and design improvements, Impfakademie experienced a notable increase in website traffic. This signaled a growing interest among users, demonstrating the platform's effectiveness in delivering valuable content and resources that resonated with its audience.

Positive User Feedback

Users gave a lot of positive feedback about the updated Impfakademie platform. Users valued its improved usability, enhanced functionality, and the relevance of its content. The platform's intuitive design and user-centric approach earned it a sense of trust and credibility among its diverse user base.

Satisfied Stakeholders

GSK was really happy with how the project turned out. According to their feedback, the improvements to the platform made their brand look better and got more people interested. The smooth teamwork between Havedevs and GSK showed how working together can make really good results and benefit everyone involved.

Future-Proofing Success

The improvements to the Impfakademie platform made it ready to grow and change in the future. By using modern technologies and embracing user-centric design principles, the platform remained agile and adaptable, ready to meet the evolving needs of its users and embrace future innovations.

Learnings and Future Opportunities

Key Learnings

The Impfakademie project provided valuable insights and learnings that can direct future efforts and improve project results:

User-Centric Approach

Prioritizing user needs and preferences was key to the success of the project. The positive feedback received from users highlighted the importance of putting users at the center of design and development efforts. Going forward, adopting a user-centric approach will continue to be critical in creating digital solutions that resonate with audiences.

Effective Collaboration

The seamless collaboration between Havedevs, GSK, and other stakeholders played a crucial role in the project's success. Clear communication channels, mutual respect, and shared goals helped with effective decision-making and problem-solving throughout the project lifecycle. This collaborative spirit in future projects will be essential for driving positive outcomes and delivering value to clients.

Adaptability and Flexibility

The ability to adapt to changing requirements and navigate unforeseen challenges was extremely useful in overcoming project obstacles. Incorporating adaptability to changes into future project strategies will enable teams to stay agile and resilient in dynamic environments.

Future Opportunities

Looking ahead, the Impfakademie project has opened up exciting opportunities for further innovation and growth:

Continuous Improvement

Building on the success of the Impfakademie project, there is an opportunity to continuously scale and improve the platform based on user feedback and emerging trends. Regularly updating content, introducing new features, and optimizing user experience will help keep the platform relevant for its audience.

Expansion and Diversification

As the Healthcare landscape continues to evolve, there may be opportunities to expand the scope of the Impfakademie platform to cover additional topics. Diversity of content offerings can help attract a broader audience and position the platform as a thorough resource for medical education and information.

Technology Integration

Embracing emerging technologies and trends can further improve the Impfakademie platform and its capabilities. Exploring opportunities for artificial intelligence, machine learning, and data analytics can enable personalized experiences, predictive insights, and advanced content recommendations.


The partnership between Havedevs and GSK not only improved Impfakademie, but also set the stage for more growth in the future. We are proud to work closely together with GSK to make Impfakademie better for its users.

We want to make sure Impfakademie stays a trusted place for knowledge and support in Healthcare for a long time. By focusing on users, working well together, and being ready to change, Havedevs is ready to keep making Healthcare better.