Maryna Paschenko
Maryna Pashchenko is an experienced tech writer.
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IT Glossary

Data Mining

Data Mining

The process of discovering patterns in large data sets involving methods of machine learning, statistics, and database systems.
Knowledge Discovery in Databases (KDD)
Knowledge Discovery in Databases (KDD)


Retail companies use data mining to analyze customer purchase patterns and optimize marketing strategies.


Welcome to our FAQ! Get answers to common questions about modern technology.
How is data mining relevant in business?

It helps businesses learn more about customer behaviors to develop effective marketing strategies.

What is the role of data mining in decision making?

Data mining plays a crucial role in decision making by providing insights and patterns that help in making informed and strategic decisions.

How does data mining contribute to customer relationship management?

Data mining contributes to customer relationship management by analyzing customer behavior, preferences, and trends to enhance customer engagement and satisfaction.


Mousavi, E., Keshteli, A. H., & Adibi, P. (2023). Exploring new subgroups for irritable bowel syndrome using a machine learning algorithm. Scientific Reports.

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